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This site webtest.empireval.com states the following, "Purchase Price Allocation and Goodwill Impairment." We noticed that the website stated " Hedge Fund and Private Equity Fair Value." It also stated " Alternative Assets and Carried Interest. Option Pricing and Restricted Stock. Intellectual Property and Intangible Assets. Experts in business and intangible asset valuation. Click here to download brochure. Estate and Gift Tax Reporting. Click here to download brochure." The header had business valuation as the highest ranking keyword. It was followed by esop valuation and financial reporting valuation which isn't as ranked as highly as business valuation.